After 8 years Ambassador to return in an all-new Avatar “Amby”, and only 8 days left for the entire process

After 8 years of gap, the most iconic ambassador will launch in an all-new avatar, MD said Uttam bose the estimated investment for the joint venture with the European company would be ₹600 Crore, with only 8 days to go for the entire process to complete. bose also said if everything works as per the plan, we will start the plant, from where the last ambassador rolled out in 2014, again we will start at the same place.

Hind Motor Financial Corporation of India (HMFCI) partnership with French automaker Peugeot to return back ambassador in a new EV avatar, under this partnership both we will work on the design and engine of Ambassort 2.0.

Times of India mentions,  “the work is underway to bring out the ‘new look’ Amby. Mechanical design work for the new engine has reached an advanced stage.”

HM said to Business standards, the design stage will be manufacturing at its existing platform at the Uttarpara-West Bengal plant “The brand name Ambassador will be used for the car. There may or may not be a sub-brand,” Bose said.

Bose also said, “We have just started the (R&D )research and development work. This hatchback version of the Ambassador will have all kinds of features and a better interior, which a new-age customer looks for”.

Bose also said in quarter 2 of 2023, HM will introduce a Sub-4 meter ambassador (dimension of a car), in June month we debut the BS VI-compliant diesel variant of the ambassador, it is a prototype of an existing model, but with a different engine said BOSE.

The company also said that this investment is for only EV two-wheelers, which will be manufactured on its 39.65913 hectares (98 acres)of land at Uttarpara, west-Bengal plant.

The managing director and CEO, of Hindustan motor, also said that the production of Ambassador will start at the Uttarpara-West Bengal plant which has 98 acres(39.65913 hectares) of land, and will start after 8 years of a gap if everything works as per the plan, the estimated investment for the joint venture with the European company would be ₹600 Crore, we have a capacity of 25,000 vehicles a year as of now, and we are not utilizing more than 10,000. the additional capacity will be utilized once new products are launched said to Business Standard.

HD stopped Ambassador production 8 years ago which had 2,300 + employees working at that time, the HD decided to break off production due to the “low productivity”, growing indiscipline, a critical shortage of funds, lack of demand for the ambassador, and large accumulation of liabilities.

News agency PTI quoted one of the officials from Hindustan Motors (HM) saying, “The due diligence between HM and the European company is now complete. The name of the foreign partner will be announced shortly.” The entire process is expected to complete by February 15 next year. After officially forming the joint venture it will take around six months to start the pilot run of the EV project.

About the Hindustan Ambassador, The Hindustan Ambassador is an automobile manufactured by Hindustan Motors of India from 1957 to 2014, with improvements and changes over its production lifetime. The Ambassador was based on the Morris Oxford series III model, first made by Morris Motors Limited at Cowley, Oxford in the United Kingdom from 1956 to 1959.

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