Polestar is a Swedish automotive brand, the pure-play electric car brand has announced that it will reveal its first-ever Super Bowl ad during the game on Sunday, 13, February 2022 the brand is not revealing its full 30-second spot on Sunday but the company has teased the spot with a 15-second snapshot that will help audience to know more about what ad will have features and what features that ad will not have. This is the first time that Polestar company advertise in the journey of an automaker.
Intro
Polestar company is growing popular in the area of the electric vehicle, launched in 2017when a new co-owned by Volvo cars partnership and Geely holding.
Polestar becomes popular in two electric vehicle models such as PHEV polestar 1 and the all-electric Polestar 2, the company also working on the other electric models and trying to launch their electric vehicle as soon as possible, from the source the expected date of launching is 2023 .
Polestar is stopped production of Polestar 1 plug-in hybrid, also say goodbye to the combustion engine and will make all models on an electric platform within some time polestar 2 is available with zero-emission life back will the star of the automaker, first-ever Super Bowl ad before it air on Sunday.
In 15-second of the international event, the company has described the EV features and give a hint of the minimalist approach of EV that has defined the brand presence.
Polestar is on the mission of EV and looking to build a wide audience for its brand and upcoming Polestar 2 fastback electric car.
“The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience,” says Thomas Ingenlath, Polestar CEO. “We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond.”
According to the report, Polestar’s progress is growing frequently in the last passing year, In 2022 the company had delivered 29,000 vehicle sales globally 2021.
Last year, Polestar company said that their upcoming electric vehicles come in the next three years. the first one is the Polestar 3, a premium electric SUV and has the expected date to be launched in 2022.