Tata Motor To Introduce A New Sub-Brand “.EV” For Electric Cars, the only reason is to distinguish the electric car from ICE(internal combustion engine) cars.
Tata’s head announced to set up of a new sub-brand “.EV” dedicatedly to the electric car this will be shown in tata’s upcoming cars (TATA Avinya, TATA Curvv, TATA Sierra EV, TATA Nano) and existing Tata models Tata Nexon EV, Tata Tiago EV, and punch EV.
All existing Tata EV models will get new branding with the suffix “.EV”, the new branding will roll out in the next lot. As you see that Tata EV can be distinguished through the blue highlighted line and the EV brand but the new brand enables the carmaker to move away from the blue color line & offer more exterior color options and more range options.
Vivek Srivastava, head of marketing, sales, and service strategy, introduce a new brand to distinguish between the Electric car from to ICE-like audio electric car rollout with e-Tron branding, companies trying to shift its ICE technology to EV with the new brand name.
You will see soon, Tata electric car will roll out with the “.EV” suffixes like Tata Nexon.EV, Tata Tiago.EV and Tata Punch.EV in three areas, at the finder, front grill, and carrier, below image will give a better view.