“Yamaha Introduces New E-Commerce Platform for Electric Bicycles on Its 30th Anniversary”
Yamaha, a widely recognized brand in households of musicians, audiophiles, and motorcyclists, is commemorating its 30-year presence in the e-bike sector with the launch of an innovative e-commerce platform in the United States. While renowned for its pianos and motorcycles, Yamaha has also been a trailblazer in the e-bike industry.
In the year 2023, Yamaha is celebrating three decades in the e-bike realm by introducing a state-of-the-art e-commerce platform. This platform establishes a direct connection with end-users and capitalizes on Yamaha’s extensive dealer network in the US. Through this platform, interested individuals can explore Yamaha’s diverse range of electric bicycles, choose their preferred model, and conveniently collect their new two-wheeler from the nearest Yamaha Bicycle dealer.
Drew Engelmann, National Sales and Marketing Manager at Yamaha Power Assist Bicycles, underlined the significance of this approach. He noted, “While many companies may offer an e-commerce sales platform, they often overlook the crucial role provided by their dealers. At Yamaha, we believe in the power of partnership and collaboration with our dealers, recognizing the vital role they play in the customer experience.”
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This milestone not only marks Yamaha’s journey in the e-bike domain but also underscores its commitment to enhancing customer experiences by seamlessly integrating technology with dealer networks.