MG Launches Premium EV Brand IM in Australia: Key Features, Comparisons & FAQs
Key Features of IM EVs Coming to Australia
1. IM5 (L6) Sedan
- Premium Design: Sleek, aerodynamic sedan with high-end finishes.
- Performance: Expected long-range battery (likely 500+ km WLTP).
- Tech: Advanced driver-assistance systems (ADAS), AI-powered infotainment (developed with Alibaba).
- Fast Charging: Supports ultra-fast charging (10-80% in ~20 mins).
2. IM6 (LS6) SUV
- Spacious Interior: Premium SUV with luxury seating and ample cargo space.
- Dual-Motor AWD Option: High-performance variant with strong acceleration.
- Smart Features: Over-the-air (OTA) updates, voice-controlled AI assistant.
- Price Hint: Starts around ~A$67,000 (based on Thai pricing).
Comparison: IM vs. MG’s Current EVs
| Feature | IM5/L6 (Sedan) | IM6/LS6 (SUV) | MG4 (Hatch) | MG Cyberster (Roadster) |
|---|---|---|---|---|
| Type | Luxury Sedan | Premium SUV | Compact Hatch | Electric Roadster |
| Range (est.) | 500+ km | 500+ km | 450 km | 500 km (estimated) |
| Price (est.) | ~A$60K–80K | ~A$67K+ | ~A$40K–55K | ~A$100K+ |
| Performance | High-speed focus | AWD option | RWD standard | High-performance |
| Tech | AI-driven (Alibaba) | Advanced ADAS | Smart infotainment | Premium luxury features |
FAQs
1. When will IM cars arrive in Australia?
- Official launch at the Melbourne Motor Show, with sales expected in late 2024 or early 2025.
2. Where can I buy an IM EV?
- Sold through MG dealerships nationwide.
3. How does IM compare to Tesla or BYD?
- IM focuses on premium luxury (similar to Tesla Model S/X but more affordable).
- BYD offers more budget-friendly options, while IM competes with higher-end models.
4. Will IM have fast charging?
- Yes, 800V ultra-fast charging (compatible with major networks).
5. What’s the warranty?
- Likely 7-year warranty (matching MG’s current EV offerings).
6. Is IM a separate brand from MG?
- Yes, but sold as “IM presented by MG Motor” in Australia.
Why IM Matters for Australia
- New Premium Option: Fills the gap between affordable MG EVs and luxury brands.
- Cutting-Edge Tech: AI, fast charging, and high performance.
- More Choices: Expands Australia’s growing EV market.
Stay tuned for pricing and test drives in the coming months!
Would you consider an IM EV, or stick with mainstream brands? Let us know! 🚗⚡